Empowered Sexual Objects? The Priming Influence of Self-Sexualization on Thoughts and Beliefs Related to Gender, Sex, and Power

Jennifer L Stevens Aubrey, Hilary Gamble, Rachel Hahn

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

This study investigated the effects of exposure to self-sexualization on young adults’ thoughts and beliefs about gender and sexuality. An experiment in which participants viewed music videos featuring self-sexualization of female artists (experimental) or performance-based music videos of the same artists (control) revealed that the videos primed thoughts about sex, but not power. Among men who liked the artists, watching self-sexualizing music videos predicted modern sexism and the beliefs that sex is power for women, women are sex objects, and men are sex driven. Among women who liked the artists, watching self-sexualizing music videos predicted enjoyment of sexualization.

Original languageEnglish (US)
Pages (from-to)362-384
Number of pages23
JournalWestern Journal of Communication
Volume81
Issue number3
DOIs
StatePublished - May 27 2017

Keywords

  • Gender
  • Music Videos
  • Priming
  • Schema
  • Sexualization

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication

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