Green and energy-efficient technology and certification diffusion into the housing market could be significantly attenuated by limited or missing information. In this paper, we analyze this problem and respond to the question ''what diffusion patterns would we expect based on the problem of valuation of green homes in the absence of comparable attribute data supporting their value proposition?'' Further, we identify the problem in the context of the diffusion theory and the condition of inadequate information about the performance of these innovations. High-performance homes reflect green building innovations that involve non-trivial costs. Diffusion theory is a hypothesis used to outline the challenges faced by early-stage innovations, including those faced as they move from early-stage markets across Moore's chasm into more mainstream markets.
|Original language||English (US)|
|Number of pages||26|
|Journal||Journal of Real Estate Literature|
|State||Published - 2015|
ASJC Scopus subject areas
- Economics, Econometrics and Finance (miscellaneous)
- Business, Management and Accounting (miscellaneous)