Ethnolinguistic identification, vitality, and gratifications for television use in a bilingual media environment

James T Harwood, Laszlo Vincze

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

This article tests a model predicting minority language television consumption. We examine how four media gratifications (diversion, ethnolinguistic identity, surveillance, parasocial companionship) mediate the relationship between ethnolinguistic identification and choice of ingroup language television viewing. The study is performed among (minority) Hungarian speakers in Transylvania, Romania. Self-report questionnaire data from 401 Hungarian-speaking high school students in Csíkszereda/Miercurea Ciuc (a majority Hungarian locale) and Brassó/Bras{comma below}ov (a minority Hungarian locale) allowed us to compare high and low local vitality conditions. Analysis indicates that diversion (entertainment) and ethnolinguistic identity gratifications for watching ingroup language television are the strongest mediators of the influence of identification on ingroup language television use. We examined four moderators of these indirect effects (objective vitality, subjective vitality, intergroup contact, and intragroup contact). The moderators revealed a number of rather complex effects which are discussed with regard to the local intergroup context and broader issues of media and intergroup relations.

Original languageEnglish (US)
Pages (from-to)73-89
Number of pages17
JournalJournal of Social Issues
Volume71
Issue number1
DOIs
StatePublished - Mar 1 2015

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television
minority
moderator
language
television consumption
contact
Transylvania
Romania
Hungarian
entertainment
surveillance
speaking
questionnaire
school
student

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Ethnolinguistic identification, vitality, and gratifications for television use in a bilingual media environment. / Harwood, James T; Vincze, Laszlo.

In: Journal of Social Issues, Vol. 71, No. 1, 01.03.2015, p. 73-89.

Research output: Contribution to journalArticle

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