Evaluations of patronizing speech and three response styles in a non-service-providing context

James T Harwood, Ellen Bouchard Ryan, Howard Giles, Shirley Tysoski

Research output: Contribution to journalArticle

25 Citations (Scopus)

Abstract

Earlier studies have documented observers' negative evaluations of patronizing speech directed towards elderly individuals. In addition, such studies have demonstrated that evaluations of individuals in a patronizing encounter are affected by the response style of the patronizee (e.g., assertive responses are associated with higher evaluations of competence). In the current study, undergraduates (N = 162) evaluated, among other things, the actors in a conversational vignette between a driver and a bystander occurring immediately following an auto accident; open-ended data also were collected. In a between-subjects design, the script was factorially varied in terms of the age of the driver (40 vs. 75 years), the presence of patronizing speech from the bystander (present vs. absent), and the driver's response style (neutral vs. assertive vs. non-relevant). As in previous research, the patronizing speaker was perceived as less respectful, nurturant, and competent than the non-patronizing speaker. An individual who responded assertively was viewed as more competent, but less benevolent and less respectful than a non-assertive responder. A non-relevant response was evaluated as less competent than the assertive or cooperative responses, but otherwise as very similar to the cooperative response. No effects for age emerged. As predicted from a "blame the victim" perspective, the driver receiving patronizing speech was judged as more likely to have caused the accident for age-related reasons. These reasons were also given more frequently in the older driver condition. Applied and theoretical implications are discussed.

Original languageEnglish (US)
Pages (from-to)170-195
Number of pages26
JournalJournal of Applied Communication Research
Volume25
Issue number3
StatePublished - Aug 1997
Externally publishedYes

Fingerprint

driver
Accidents
evaluation
accident
response behavior
Evaluation
present
Bystander

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication

Cite this

Evaluations of patronizing speech and three response styles in a non-service-providing context. / Harwood, James T; Ryan, Ellen Bouchard; Giles, Howard; Tysoski, Shirley.

In: Journal of Applied Communication Research, Vol. 25, No. 3, 08.1997, p. 170-195.

Research output: Contribution to journalArticle

Harwood, James T ; Ryan, Ellen Bouchard ; Giles, Howard ; Tysoski, Shirley. / Evaluations of patronizing speech and three response styles in a non-service-providing context. In: Journal of Applied Communication Research. 1997 ; Vol. 25, No. 3. pp. 170-195.
@article{78013e5842f345328481dbf74fcf1cb3,
title = "Evaluations of patronizing speech and three response styles in a non-service-providing context",
abstract = "Earlier studies have documented observers' negative evaluations of patronizing speech directed towards elderly individuals. In addition, such studies have demonstrated that evaluations of individuals in a patronizing encounter are affected by the response style of the patronizee (e.g., assertive responses are associated with higher evaluations of competence). In the current study, undergraduates (N = 162) evaluated, among other things, the actors in a conversational vignette between a driver and a bystander occurring immediately following an auto accident; open-ended data also were collected. In a between-subjects design, the script was factorially varied in terms of the age of the driver (40 vs. 75 years), the presence of patronizing speech from the bystander (present vs. absent), and the driver's response style (neutral vs. assertive vs. non-relevant). As in previous research, the patronizing speaker was perceived as less respectful, nurturant, and competent than the non-patronizing speaker. An individual who responded assertively was viewed as more competent, but less benevolent and less respectful than a non-assertive responder. A non-relevant response was evaluated as less competent than the assertive or cooperative responses, but otherwise as very similar to the cooperative response. No effects for age emerged. As predicted from a {"}blame the victim{"} perspective, the driver receiving patronizing speech was judged as more likely to have caused the accident for age-related reasons. These reasons were also given more frequently in the older driver condition. Applied and theoretical implications are discussed.",
author = "Harwood, {James T} and Ryan, {Ellen Bouchard} and Howard Giles and Shirley Tysoski",
year = "1997",
month = "8",
language = "English (US)",
volume = "25",
pages = "170--195",
journal = "Journal of Applied Communication Research",
issn = "0090-9882",
publisher = "Routledge",
number = "3",

}

TY - JOUR

T1 - Evaluations of patronizing speech and three response styles in a non-service-providing context

AU - Harwood, James T

AU - Ryan, Ellen Bouchard

AU - Giles, Howard

AU - Tysoski, Shirley

PY - 1997/8

Y1 - 1997/8

N2 - Earlier studies have documented observers' negative evaluations of patronizing speech directed towards elderly individuals. In addition, such studies have demonstrated that evaluations of individuals in a patronizing encounter are affected by the response style of the patronizee (e.g., assertive responses are associated with higher evaluations of competence). In the current study, undergraduates (N = 162) evaluated, among other things, the actors in a conversational vignette between a driver and a bystander occurring immediately following an auto accident; open-ended data also were collected. In a between-subjects design, the script was factorially varied in terms of the age of the driver (40 vs. 75 years), the presence of patronizing speech from the bystander (present vs. absent), and the driver's response style (neutral vs. assertive vs. non-relevant). As in previous research, the patronizing speaker was perceived as less respectful, nurturant, and competent than the non-patronizing speaker. An individual who responded assertively was viewed as more competent, but less benevolent and less respectful than a non-assertive responder. A non-relevant response was evaluated as less competent than the assertive or cooperative responses, but otherwise as very similar to the cooperative response. No effects for age emerged. As predicted from a "blame the victim" perspective, the driver receiving patronizing speech was judged as more likely to have caused the accident for age-related reasons. These reasons were also given more frequently in the older driver condition. Applied and theoretical implications are discussed.

AB - Earlier studies have documented observers' negative evaluations of patronizing speech directed towards elderly individuals. In addition, such studies have demonstrated that evaluations of individuals in a patronizing encounter are affected by the response style of the patronizee (e.g., assertive responses are associated with higher evaluations of competence). In the current study, undergraduates (N = 162) evaluated, among other things, the actors in a conversational vignette between a driver and a bystander occurring immediately following an auto accident; open-ended data also were collected. In a between-subjects design, the script was factorially varied in terms of the age of the driver (40 vs. 75 years), the presence of patronizing speech from the bystander (present vs. absent), and the driver's response style (neutral vs. assertive vs. non-relevant). As in previous research, the patronizing speaker was perceived as less respectful, nurturant, and competent than the non-patronizing speaker. An individual who responded assertively was viewed as more competent, but less benevolent and less respectful than a non-assertive responder. A non-relevant response was evaluated as less competent than the assertive or cooperative responses, but otherwise as very similar to the cooperative response. No effects for age emerged. As predicted from a "blame the victim" perspective, the driver receiving patronizing speech was judged as more likely to have caused the accident for age-related reasons. These reasons were also given more frequently in the older driver condition. Applied and theoretical implications are discussed.

UR - http://www.scopus.com/inward/record.url?scp=0040645493&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0040645493&partnerID=8YFLogxK

M3 - Article

VL - 25

SP - 170

EP - 195

JO - Journal of Applied Communication Research

JF - Journal of Applied Communication Research

SN - 0090-9882

IS - 3

ER -