Evidence of negative implicit attitudes toward individuals with a tattoo near the face

Colin A. Zestcott, Meghan G. Bean, Jeffrey A Stone

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Three studies examined if people express negative implicit attitudes toward individuals with a tattoo near the face. In Study 1, participants who completed an Implicit Association Test (IAT) expressed moderately negative implicit attitudes toward individuals with a tribal tattoo on one side of the neck. Study 2 replicated Study 1 when the tattoo was symmetrical, suggesting that negative affect, and not processing fluency, underlies the implicit negative evaluation of individuals with a tribal tattoo near the face. Study 3 showed dissociation between explicit and implicit attitudes toward individuals with a tribal tattoo near the face, and that the negative implicit evaluation was attenuated if the tattoo image was an objectively positive symbol. The implications for displaying a tattoo near the face are discussed.

Original languageEnglish (US)
Pages (from-to)186-201
Number of pages16
JournalGroup Processes and Intergroup Relations
Volume20
Issue number2
DOIs
StatePublished - Mar 1 2017

Keywords

  • attitude
  • implicit
  • symmetry
  • tattoo

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Communication
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science

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