Abstract
As the world evolves complex interdependencies, it is more important than ever to pay special attention to service system resiliency and sustainability. The emergence and growth of service science and Service-Dominant (S-D) Logic helps to encourage systems-level thinking and provides at least some initial guidance on developing appropriate 'mind-sets' and skills. In turn, this provides the means to be more innovative in developing solutions to 'wicked' human problems that growing complexity brings forth. Undoubtedly, some of these innovative solutions must deal with policymaking. And some of these policies may encourage new types of value-propositions that grant shared access rights to resources while developing new rules that allow the co-evolution of dispute resolutions. This invited commentary on service integration and coordination in a complex world should be of value to enterprises and governments searching for ways to adopt a more service-oriented perspective and develop more innovative service offerings.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1491-1503 |
| Number of pages | 13 |
| Journal | Journal of Marketing Management |
| Volume | 28 |
| Issue number | 13-14 |
| DOIs | |
| State | Published - Dec 2012 |
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Keywords
- complexity
- innovation
- service sciene
- Service-Dominant Logic
- systems thinking
ASJC Scopus subject areas
- Marketing
- Strategy and Management
Cite this
Evolving service for a complex, resilient, and sustainable world. / Lusch, Robert F; Spohrer, James C.
In: Journal of Marketing Management, Vol. 28, No. 13-14, 12.2012, p. 1491-1503.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Evolving service for a complex, resilient, and sustainable world
AU - Lusch, Robert F
AU - Spohrer, James C.
PY - 2012/12
Y1 - 2012/12
N2 - As the world evolves complex interdependencies, it is more important than ever to pay special attention to service system resiliency and sustainability. The emergence and growth of service science and Service-Dominant (S-D) Logic helps to encourage systems-level thinking and provides at least some initial guidance on developing appropriate 'mind-sets' and skills. In turn, this provides the means to be more innovative in developing solutions to 'wicked' human problems that growing complexity brings forth. Undoubtedly, some of these innovative solutions must deal with policymaking. And some of these policies may encourage new types of value-propositions that grant shared access rights to resources while developing new rules that allow the co-evolution of dispute resolutions. This invited commentary on service integration and coordination in a complex world should be of value to enterprises and governments searching for ways to adopt a more service-oriented perspective and develop more innovative service offerings.
AB - As the world evolves complex interdependencies, it is more important than ever to pay special attention to service system resiliency and sustainability. The emergence and growth of service science and Service-Dominant (S-D) Logic helps to encourage systems-level thinking and provides at least some initial guidance on developing appropriate 'mind-sets' and skills. In turn, this provides the means to be more innovative in developing solutions to 'wicked' human problems that growing complexity brings forth. Undoubtedly, some of these innovative solutions must deal with policymaking. And some of these policies may encourage new types of value-propositions that grant shared access rights to resources while developing new rules that allow the co-evolution of dispute resolutions. This invited commentary on service integration and coordination in a complex world should be of value to enterprises and governments searching for ways to adopt a more service-oriented perspective and develop more innovative service offerings.
KW - complexity
KW - innovation
KW - service sciene
KW - Service-Dominant Logic
KW - systems thinking
UR - http://www.scopus.com/inward/record.url?scp=84870895989&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84870895989&partnerID=8YFLogxK
U2 - 10.1080/0267257X.2012.744801
DO - 10.1080/0267257X.2012.744801
M3 - Article
AN - SCOPUS:84870895989
VL - 28
SP - 1491
EP - 1503
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 13-14
ER -