Examining the scope of channel expansion: A test of channel expansion theory with new and traditional communication media

Scott C. D'Urso, Stephen A Rains

Research output: Contribution to journalArticle

36 Citations (Scopus)

Abstract

This article draws on channel expansion theory to explore the selection and use of communication media by organizational members. Channel expansion theory scholars posit that media richness perceptions are dependent on experiences with communication partners, the message topic, and the communication media utilized. This study tests channel expansion theory in the context of new and traditional communication media. Respondents (N = 269) completed questionnaires regarding their use and perceptions of face-to-face, telephone, e-mail, or instant-messaging interactions. Results indicate that experience with channel, topic, partner, and social influence are all significant predictors of richness perceptions, when controlling for age and media characteristics. Findings also suggest that the richness of a medium is not fixed and may be shaped by interpersonal factors, including one's relevant experiences.

Original languageEnglish (US)
Pages (from-to)486-507
Number of pages22
JournalManagement Communication Quarterly
Volume21
Issue number4
DOIs
StatePublished - May 2008

Fingerprint

communication media
Communication
experience
e-mail
telephone
Telephone
questionnaire
communication
interaction
Communication media

Keywords

  • Communication theory
  • Computer-mediated communication
  • Corporate communication
  • Media richness theory

ASJC Scopus subject areas

  • Strategy and Management
  • Communication

Cite this

@article{446b933b146042dea53108ce0f93b38b,
title = "Examining the scope of channel expansion: A test of channel expansion theory with new and traditional communication media",
abstract = "This article draws on channel expansion theory to explore the selection and use of communication media by organizational members. Channel expansion theory scholars posit that media richness perceptions are dependent on experiences with communication partners, the message topic, and the communication media utilized. This study tests channel expansion theory in the context of new and traditional communication media. Respondents (N = 269) completed questionnaires regarding their use and perceptions of face-to-face, telephone, e-mail, or instant-messaging interactions. Results indicate that experience with channel, topic, partner, and social influence are all significant predictors of richness perceptions, when controlling for age and media characteristics. Findings also suggest that the richness of a medium is not fixed and may be shaped by interpersonal factors, including one's relevant experiences.",
keywords = "Communication theory, Computer-mediated communication, Corporate communication, Media richness theory",
author = "D'Urso, {Scott C.} and Rains, {Stephen A}",
year = "2008",
month = "5",
doi = "10.1177/0893318907313712",
language = "English (US)",
volume = "21",
pages = "486--507",
journal = "Management Communication Quarterly",
issn = "0893-3189",
publisher = "SAGE Publications Inc.",
number = "4",

}

TY - JOUR

T1 - Examining the scope of channel expansion

T2 - A test of channel expansion theory with new and traditional communication media

AU - D'Urso, Scott C.

AU - Rains, Stephen A

PY - 2008/5

Y1 - 2008/5

N2 - This article draws on channel expansion theory to explore the selection and use of communication media by organizational members. Channel expansion theory scholars posit that media richness perceptions are dependent on experiences with communication partners, the message topic, and the communication media utilized. This study tests channel expansion theory in the context of new and traditional communication media. Respondents (N = 269) completed questionnaires regarding their use and perceptions of face-to-face, telephone, e-mail, or instant-messaging interactions. Results indicate that experience with channel, topic, partner, and social influence are all significant predictors of richness perceptions, when controlling for age and media characteristics. Findings also suggest that the richness of a medium is not fixed and may be shaped by interpersonal factors, including one's relevant experiences.

AB - This article draws on channel expansion theory to explore the selection and use of communication media by organizational members. Channel expansion theory scholars posit that media richness perceptions are dependent on experiences with communication partners, the message topic, and the communication media utilized. This study tests channel expansion theory in the context of new and traditional communication media. Respondents (N = 269) completed questionnaires regarding their use and perceptions of face-to-face, telephone, e-mail, or instant-messaging interactions. Results indicate that experience with channel, topic, partner, and social influence are all significant predictors of richness perceptions, when controlling for age and media characteristics. Findings also suggest that the richness of a medium is not fixed and may be shaped by interpersonal factors, including one's relevant experiences.

KW - Communication theory

KW - Computer-mediated communication

KW - Corporate communication

KW - Media richness theory

UR - http://www.scopus.com/inward/record.url?scp=42449122560&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=42449122560&partnerID=8YFLogxK

U2 - 10.1177/0893318907313712

DO - 10.1177/0893318907313712

M3 - Article

AN - SCOPUS:42449122560

VL - 21

SP - 486

EP - 507

JO - Management Communication Quarterly

JF - Management Communication Quarterly

SN - 0893-3189

IS - 4

ER -