Expert systems: An emerging technology for selecting new product winners

Sundaresan Ram, Sudha Ram

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

Sundaresan Ram and Sudha Ram describe INNOVATOR, an expert system that they have developed to assess the success potential of new products in the financial services industry. They provide details on key aspects of the system: how knowledge is collected from experts and encoded; how a user interacts with the system to obtain recommendations on specific new products; and how the inference engine of the system arrives at the final recommendation. They discuss how INNOVATOR can, if necessary, be linked to external databases for additional data inputs. The authors also recommend alternative ways of eliciting the expertise of new product planners and different ways of programming their knowledge into the system. They highlight the key advantages that an expert system provides over conventional new product planning models. With its ability to detect potential winners early, an expert system like INNOVATOR can significantly contribute to the new product development process.

Original languageEnglish (US)
Pages (from-to)89-98
Number of pages10
JournalJournal of Product Innovation Management
Volume6
Issue number2
DOIs
StatePublished - 1989
Externally publishedYes

Fingerprint

Expert systems
Inference engines
Product development
Planning
Emerging technologies
Expert system
New products
Industry

ASJC Scopus subject areas

  • Marketing

Cite this

Expert systems : An emerging technology for selecting new product winners. / Ram, Sundaresan; Ram, Sudha.

In: Journal of Product Innovation Management, Vol. 6, No. 2, 1989, p. 89-98.

Research output: Contribution to journalArticle

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