Explaining the Vote in the Election of 2016: The Remarkable Come from Behind Victory of Republican Candidate Donald Trump

Henry C. Kenski, Kate M. Kenski

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The study of political campaign communication focuses on the elements of the political environment, messengers, messages, channels of communication (print, radio, television, social media, etc.), audience, and effects. This chapter explains the presidential vote in 2016, and it draws upon the key factors in political campaign communication to explain it. The authors focus on: (1) the overall political environment, (2) the rules of the game and the electoral college, (3) the salience of party identification, (4) the messengers, (5) the messages and campaign strategies, (6) the channels of communication, and (7) and the audience or the regional/state and demographic bases of the presidential vote, with special attention to the roles of gender and race-ethnicity in recent elections and the 2016 campaign.

Original languageEnglish (US)
Title of host publicationPolitical Campaigning and Communication
PublisherPalgrave Macmillan
Pages285-309
Number of pages25
DOIs
StatePublished - 2017

Publication series

NamePolitical Campaigning and Communication
ISSN (Print)2662-589X
ISSN (Electronic)2662-5903

Keywords

  • Clin Ton
  • Donald Trump
  • Electoral College
  • Party Identification
  • Presidential Vote

ASJC Scopus subject areas

  • Sociology and Political Science
  • Political Science and International Relations
  • Communication

Fingerprint

Dive into the research topics of 'Explaining the Vote in the Election of 2016: The Remarkable Come from Behind Victory of Republican Candidate Donald Trump'. Together they form a unique fingerprint.

Cite this