Exploration in product usage: A model of use innovativeness

Nancy M. Ridgway, Linda L. Price

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


In this article a conceptual model of use innovativeness is proposed. Use innovativeness is positioned within the broader innate innovativeness construct. Use innovativeness is conceptualized as a consumer's receptivity/attraction to and creativity with using products in new ways. Thus, use innovativeness focuses on the origination and production of new product uses rather than the adoption of new products. Relationships between innovativeness, use innovativeness, and use behaviors are explicated. In addition, issues in construct measurement and validation are also highlighted. Finally, a research agenda that flows from the proposed model is suggested. © 1994 John Wiley & Sons, Inc.

Original languageEnglish (US)
Pages (from-to)69-84
Number of pages16
JournalPsychology & Marketing
Issue number1
StatePublished - Jan 1 1994

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing


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