Export implications for the Japanese fruit market: Fruit-specific lifestyle segments

Soyeon Shim, Kenneth Gehrt, Sherry L Lotz

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

Examines the Japanese fruit market, which, as a result of production and distribution factors, represents a viable target for fruit exporters around the world. The study provides guidance for fruit exporters by identifying three fruit-specific segments based on fruit-specific lifestyle factors. The process of identifying the lifestyle factors relies on a cross-culturally validated theoretical framework developed within the context of food consumption. Cluster analysis is used to identify the segments: creative/highly involved; practical/moderately involved, and aesthetic/uninvolved. These three segments of the everyday fruit consumption market are characterized in terms of fruit shopping, fruit consumption, and socioeconomic factors. The creative/highly involved segment, older and more traditional, represents today's heavy-consumer of fruit in Japan, followed closely by the practical/moderately involved segment. Although the aesthetic/uninvolved segment is composed of relatively light consumers, its demographics suggest that exporters need to develop this segment in order to succeed in this market.

Original languageEnglish (US)
Pages (from-to)298-314
Number of pages17
JournalInternational Journal of Retail & Distribution Management
Volume29
Issue number6
DOIs
StatePublished - Jun 1 2001

Fingerprint

lifestyle
fruit
market
esthetics
Lifestyle
Fruit
food consumption
cluster analysis

Keywords

  • Export
  • Fruit
  • Japan
  • Lifestyle
  • Marketing
  • Retailing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Cite this

Export implications for the Japanese fruit market : Fruit-specific lifestyle segments. / Shim, Soyeon; Gehrt, Kenneth; Lotz, Sherry L.

In: International Journal of Retail & Distribution Management, Vol. 29, No. 6, 01.06.2001, p. 298-314.

Research output: Contribution to journalArticle

@article{c5ce8eb7197043218386e8194778dea0,
title = "Export implications for the Japanese fruit market: Fruit-specific lifestyle segments",
abstract = "Examines the Japanese fruit market, which, as a result of production and distribution factors, represents a viable target for fruit exporters around the world. The study provides guidance for fruit exporters by identifying three fruit-specific segments based on fruit-specific lifestyle factors. The process of identifying the lifestyle factors relies on a cross-culturally validated theoretical framework developed within the context of food consumption. Cluster analysis is used to identify the segments: creative/highly involved; practical/moderately involved, and aesthetic/uninvolved. These three segments of the everyday fruit consumption market are characterized in terms of fruit shopping, fruit consumption, and socioeconomic factors. The creative/highly involved segment, older and more traditional, represents today's heavy-consumer of fruit in Japan, followed closely by the practical/moderately involved segment. Although the aesthetic/uninvolved segment is composed of relatively light consumers, its demographics suggest that exporters need to develop this segment in order to succeed in this market.",
keywords = "Export, Fruit, Japan, Lifestyle, Marketing, Retailing",
author = "Soyeon Shim and Kenneth Gehrt and Lotz, {Sherry L}",
year = "2001",
month = "6",
day = "1",
doi = "10.1108/09590550110393983",
language = "English (US)",
volume = "29",
pages = "298--314",
journal = "International Journal of Retail and Distribution Management",
issn = "0959-0552",
publisher = "Emerald Group Publishing Ltd.",
number = "6",

}

TY - JOUR

T1 - Export implications for the Japanese fruit market

T2 - Fruit-specific lifestyle segments

AU - Shim, Soyeon

AU - Gehrt, Kenneth

AU - Lotz, Sherry L

PY - 2001/6/1

Y1 - 2001/6/1

N2 - Examines the Japanese fruit market, which, as a result of production and distribution factors, represents a viable target for fruit exporters around the world. The study provides guidance for fruit exporters by identifying three fruit-specific segments based on fruit-specific lifestyle factors. The process of identifying the lifestyle factors relies on a cross-culturally validated theoretical framework developed within the context of food consumption. Cluster analysis is used to identify the segments: creative/highly involved; practical/moderately involved, and aesthetic/uninvolved. These three segments of the everyday fruit consumption market are characterized in terms of fruit shopping, fruit consumption, and socioeconomic factors. The creative/highly involved segment, older and more traditional, represents today's heavy-consumer of fruit in Japan, followed closely by the practical/moderately involved segment. Although the aesthetic/uninvolved segment is composed of relatively light consumers, its demographics suggest that exporters need to develop this segment in order to succeed in this market.

AB - Examines the Japanese fruit market, which, as a result of production and distribution factors, represents a viable target for fruit exporters around the world. The study provides guidance for fruit exporters by identifying three fruit-specific segments based on fruit-specific lifestyle factors. The process of identifying the lifestyle factors relies on a cross-culturally validated theoretical framework developed within the context of food consumption. Cluster analysis is used to identify the segments: creative/highly involved; practical/moderately involved, and aesthetic/uninvolved. These three segments of the everyday fruit consumption market are characterized in terms of fruit shopping, fruit consumption, and socioeconomic factors. The creative/highly involved segment, older and more traditional, represents today's heavy-consumer of fruit in Japan, followed closely by the practical/moderately involved segment. Although the aesthetic/uninvolved segment is composed of relatively light consumers, its demographics suggest that exporters need to develop this segment in order to succeed in this market.

KW - Export

KW - Fruit

KW - Japan

KW - Lifestyle

KW - Marketing

KW - Retailing

UR - http://www.scopus.com/inward/record.url?scp=84986061520&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84986061520&partnerID=8YFLogxK

U2 - 10.1108/09590550110393983

DO - 10.1108/09590550110393983

M3 - Article

AN - SCOPUS:84986061520

VL - 29

SP - 298

EP - 314

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

SN - 0959-0552

IS - 6

ER -