Family identity: A framework of identity interplay in consumption practices

Amber M. Epp, Linda L. Price

Research output: Contribution to journalArticlepeer-review

251 Scopus citations


"Being a family" is a vitally important collective enterprise central to many consumption experiences and replete with new challenges in contemporary society. We advance a framework to learn how families draw on communication forms and use marketplace resources to manage interplays among individual, relational (e.g., couple, sibling, parent-child), and collective identities. Our framework also outlines potential moderators of this identity-management process. To demonstrate the value of our framework for consumer researchers, we propose numerous research questions and offer applications in the areas of family decision making, consumer socialization, and person-object relations.

Original languageEnglish (US)
Pages (from-to)50-70
Number of pages21
JournalJournal of Consumer Research
Issue number1
StatePublished - Jun 2008
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing


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