Robert F Lusch, Stephen L. Vargo

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationInnovating in Practice
Subtitle of host publicationPerspectives and Experiences
PublisherSpringer International Publishing
ISBN (Electronic)9783319433806
ISBN (Print)9783319433783
StatePublished - Jan 1 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)

Cite this

Lusch, R. F., & Vargo, S. L. (2016). Foreword. In Innovating in Practice: Perspectives and Experiences (pp. v-viii). Springer International Publishing.