Structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and, most importantly, the deregulatory climate at the FCC have together created a favorable environment for children's “program‐length commercials,” whose primary purpose is to sell toys through, the shows’heroes.
|Original language||English (US)|
|Number of pages||19|
|Journal||Journal of Communication|
|State||Published - Dec 1988|
ASJC Scopus subject areas
- Language and Linguistics
- Linguistics and Language