From a Raised Eyebrow to a Turned Back: The FCC and Children's Product‐Related Programming

Research output: Contribution to journalArticle

38 Scopus citations


Structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and, most importantly, the deregulatory climate at the FCC have together created a favorable environment for children's “program‐length commercials,” whose primary purpose is to sell toys through, the shows’heroes.

Original languageEnglish (US)
Pages (from-to)90-108
Number of pages19
JournalJournal of Communication
Issue number4
StatePublished - Dec 1988


ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language

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