From a Raised Eyebrow to a Turned Back: The FCC and Children's Product‐Related Programming

Research output: Contribution to journalArticle

39 Scopus citations

Abstract

Structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and, most importantly, the deregulatory climate at the FCC have together created a favorable environment for children's “program‐length commercials,” whose primary purpose is to sell toys through, the shows’heroes.

Original languageEnglish (US)
Pages (from-to)90-108
Number of pages19
JournalJournal of Communication
Volume38
Issue number4
DOIs
StatePublished - Dec 1988

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language

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