Gaining competitive advantage with service-dominant logic

Robert F Lusch, Stephen L. Vargo

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages109-124
Number of pages16
ISBN (Print)9781849801423
DOIs
StatePublished - 2012
Externally publishedYes

Fingerprint

Competitive advantage
Service-dominant logic

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Lusch, R. F., & Vargo, S. L. (2012). Gaining competitive advantage with service-dominant logic. In Handbook of Business-to-Business Marketing (pp. 109-124). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781849801423.00015

Gaining competitive advantage with service-dominant logic. / Lusch, Robert F; Vargo, Stephen L.

Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., 2012. p. 109-124.

Research output: Chapter in Book/Report/Conference proceedingChapter

Lusch, RF & Vargo, SL 2012, Gaining competitive advantage with service-dominant logic. in Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., pp. 109-124. https://doi.org/10.4337/9781849801423.00015
Lusch RF, Vargo SL. Gaining competitive advantage with service-dominant logic. In Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd. 2012. p. 109-124 https://doi.org/10.4337/9781849801423.00015
Lusch, Robert F ; Vargo, Stephen L. / Gaining competitive advantage with service-dominant logic. Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., 2012. pp. 109-124
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