Gaining competitive advantage with service-dominant logic

Robert F Lusch, Stephen L. Vargo

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages109-124
Number of pages16
ISBN (Print)9781849801423
DOIs
Publication statusPublished - 2012
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Lusch, R. F., & Vargo, S. L. (2012). Gaining competitive advantage with service-dominant logic. In Handbook of Business-to-Business Marketing (pp. 109-124). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781849801423.00015