Gaining competitive advantage with service-dominant logic

Robert F. Lusch, Stephen L. Vargo

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages109-124
Number of pages16
ISBN (Print)9781849801423
DOIs
StatePublished - 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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