GIFTed teaching: A content analysis of 253 great ideas for teaching awards in journalism and mass communication education

Davidc Uilliear, Carol B Schwalbe

Research output: Contribution to journalArticle

2 Scopus citations


A content analysis of all 253 Great Ideas for Teaching (GIFT) awards presented 2000-2009 at Association for Education in Journalism and Mass Communication conventions found that exercises containing the most effective teaching elements identified in the educational literature were team-based and used in courses involving visual communication, such as photography online, and advertising. Relatively few ideas incorporated technology or elements of diversity. This exploratory study also introduces a measure for assessing the number of teaching elements in classroom exercises, based on theory from the education field. Other findings and implications for journalism and mass communication education are discussed.

Original languageEnglish (US)
Pages (from-to)21-39
Number of pages19
JournalJournalism and Mass Communication Educator
Issue number1
Publication statusPublished - Jan 1 2010
Externally publishedYes


ASJC Scopus subject areas

  • Communication
  • Education

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