Group, sub-group, and nominal group idea generation: New rules for a new media?

Alan R. Dennis, Joseph S Valacich

Research output: Contribution to journalArticle

71 Citations (Scopus)

Abstract

How should a group organize itself to generate ideas? Should all group members work together as one intact group, should they form several smaller sub-groups that work independently, or should all members work separately as individuals without communicating? Research with verbal media presents a clear answer: all members should work separately without communicating. This paper examines this question for computer-mediated idea generation. In two separate studies, intact groups generated more ideas (with higher quality) than those working as individuals or in several smaller sub-groups. We attribute these differences to reduced blocking, and different social processes adopted in the different sized groups.

Original languageEnglish (US)
Pages (from-to)723-736
Number of pages14
JournalJournal of Management
Volume20
Issue number4
DOIs
StatePublished - 1994
Externally publishedYes

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Idea generation
New media
Social processes

ASJC Scopus subject areas

  • Strategy and Management
  • Finance

Cite this

Group, sub-group, and nominal group idea generation : New rules for a new media? / Dennis, Alan R.; Valacich, Joseph S.

In: Journal of Management, Vol. 20, No. 4, 1994, p. 723-736.

Research output: Contribution to journalArticle

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