History of qualitative research methods in marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook Of Qualitative Research Methods In Marketing
PublisherEdward Elgar Publishing
Pages3-18
Number of pages16
ISBN (Print)9781845421007
DOIs
StatePublished - 2006

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Qualitative research methods
Marketing

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Levy, S. J. (2006). History of qualitative research methods in marketing. In Handbook Of Qualitative Research Methods In Marketing (pp. 3-18). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00006

History of qualitative research methods in marketing. / Levy, Sidney J.

Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, 2006. p. 3-18.

Research output: Chapter in Book/Report/Conference proceedingChapter

Levy, SJ 2006, History of qualitative research methods in marketing. in Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, pp. 3-18. https://doi.org/10.4337/9781847204127.00006
Levy SJ. History of qualitative research methods in marketing. In Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing. 2006. p. 3-18 https://doi.org/10.4337/9781847204127.00006
Levy, Sidney J. / History of qualitative research methods in marketing. Handbook Of Qualitative Research Methods In Marketing. Edward Elgar Publishing, 2006. pp. 3-18
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