History of qualitative research methods in marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

15 Scopus citations

Abstract

1 History of qualitative research methods in marketing Sidney J. Levy This chapter traces the history of qualitative research methods in marketing. These methods include a variety of techniques such as personal interviewing (sometimes designated a….

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Research Methods in Marketing
PublisherEdward Elgar Publishing Ltd.
Pages3-16
Number of pages14
ISBN (Electronic)9781847204127
ISBN (Print)9781845421007
DOIs
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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