History of qualitative research methods in marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook Of Qualitative Research Methods In Marketing
PublisherEdward Elgar Publishing
Pages3-18
Number of pages16
ISBN (Print)9781845421007
DOIs
StatePublished - Dec 1 2006

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Levy, S. J. (2006). History of qualitative research methods in marketing. In Handbook Of Qualitative Research Methods In Marketing (pp. 3-18). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00006