Household technology use: Integrating household life cycle and the model of adoption of technology in households

Susan Brown, Viswanath Venkatesh, Hillol Bala

Research output: Contribution to journalArticle

57 Scopus citations

Abstract

Recently, the model of adoption of technology in households (MATH) was developed and tested in the context of household personal computer (PC) adoption. In this study, we apply MATH to predict personal computer (PC) use. We conducted a nationwide survey including 370 households that owned at least one PC. Results indicate that attitudinal beliefs are extremely important in determining use of a PC in the household. In contrast to previous work examining adopters, normative and control beliefs were not significant in predicting use. Furthermore, several determinants of adoption that were important at different stages of the household life cycle were found nonsignificant in predicting use for the same stages of the household life cycle. Overall, the results demonstrate that the belief structure for household PC use is different from that of household PC adoption. Further, the results provide additional evidence regarding the importance of including household life cycle in studies of household technology adoption and use.

Original languageEnglish (US)
Pages (from-to)205-218
Number of pages14
JournalInformation Society
Volume22
Issue number4
DOIs
StatePublished - Sep 1 2006

Keywords

  • Attitudes
  • Behavior
  • Beliefs
  • Household
  • Household life cycle
  • Model of adoption of technology in households (MATH)
  • Personal computer
  • Technology adoption
  • Use

ASJC Scopus subject areas

  • Management Information Systems
  • Cultural Studies
  • Information Systems
  • Political Science and International Relations

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