Influences of structural assurances on continuance intention towards the blockchain-based online healthcare mutual aid platform

Zhen Shao, Lin Zhang, Susan A. Brown, Rui Zhang

Research output: Contribution to conferencePaperpeer-review

Abstract

Drawing upon perceived justice and trust literature, this study developed a research model to examine two types of platform assurances, specifically policy assurance and technology assurance, on users' continuance intention towards “Xianghubao”, which is recognized as one of the largest online healthcare mutual aid platform supported by blockchain technology. A free simulation experiment was conducted and structural equation modelling technique was used to test the research model. The empirical results suggested that two assurance mechanisms exhibited significant influences on perceived procedural justice and trust, which further promoted continuance intention to different degrees. This study contributes to the extant literature by identifying blockchain technology as a salient technology assurance in the context of online healthcare platform, and uncovering its influence mechanism on continuance intention from a lens of justice and trust.

Original languageEnglish (US)
StatePublished - 2020
Event24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 - Dubai, United Arab Emirates
Duration: Jun 20 2020Jun 24 2020

Conference

Conference24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
CountryUnited Arab Emirates
CityDubai
Period6/20/206/24/20

Keywords

  • Assurance
  • Blockchain
  • Continuance intention
  • Perceived procedural justice
  • Trust

ASJC Scopus subject areas

  • Information Systems

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