Information Sensitive Consumers and Market Information

LINDA L. PRICE, LAWRENCE F. FEICK, ROBIN A. HIGIE

Research output: Contribution to journalArticle

41 Scopus citations

Abstract

Past research on consumer information has emphasized the effects of informed consumers on the provision of goods by sellers. These comprise supply‐side effects. This paper examines the effects of informed consumers on other consumers’ product choices. These are demand‐side effects. Directions for research are outlined.

Original languageEnglish (US)
Pages (from-to)328-341
Number of pages14
JournalJournal of Consumer Affairs
Volume21
Issue number2
DOIs
StatePublished - Jan 1 1987

ASJC Scopus subject areas

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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