Past research on consumer information has emphasized the effects of informed consumers on the provision of goods by sellers. These comprise supply‐side effects. This paper examines the effects of informed consumers on other consumers’ product choices. These are demand‐side effects. Directions for research are outlined.
|Original language||English (US)|
|Number of pages||14|
|Journal||Journal of Consumer Affairs|
|State||Published - Jan 1 1987|
ASJC Scopus subject areas
- Sociology and Political Science
- Economics, Econometrics and Finance(all)