Chinese AI researchers have been pursuing intelligent-commerce research since the 1990s, often jointly with information systems, marketing, and operations management researchers. Y. Yuan and Y. Q. Liang investigated a co-evolutionary genetic algorithm for multiagent negotiation. This algorithm extracts each negotiating party's strategy space and encodes it as a strategy population. Keyword advertising or sponsored search has become the most successful and rapidly growing sector of the online-advertising industry. Much research in this area focuses on four issues, auction mechanism design, bidding-strategy optimization, game-theoretic equilibrium analysis, and keyword generation and recommendation. Online social-networking sites in China have been driving an increasing volume of traffic to e-tailers. Y. Zhao and colleagues studied actual social networks in the Maze peer-to-peer filesharing network, which includes a network of users' friends and a download network.
|Original language||English (US)|
|Number of pages||5|
|Journal||IEEE Intelligent Systems|
|State||Published - Nov 2008|
ASJC Scopus subject areas
- Computer Networks and Communications
- Artificial Intelligence