Intelligent-commerce research in China

Dajun Zeng, Fei Yue Wang, Xiaolong Zheng, Yong Yuan, Guoqing Chen, Jian Chen

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Chinese AI researchers have been pursuing intelligent-commerce research since the 1990s, often jointly with information systems, marketing, and operations management researchers. Y. Yuan and Y. Q. Liang investigated a co-evolutionary genetic algorithm for multiagent negotiation. This algorithm extracts each negotiating party's strategy space and encodes it as a strategy population. Keyword advertising or sponsored search has become the most successful and rapidly growing sector of the online-advertising industry. Much research in this area focuses on four issues, auction mechanism design, bidding-strategy optimization, game-theoretic equilibrium analysis, and keyword generation and recommendation. Online social-networking sites in China have been driving an increasing volume of traffic to e-tailers. Y. Zhao and colleagues studied actual social networks in the Maze peer-to-peer filesharing network, which includes a network of users' friends and a download network.

Original languageEnglish (US)
Pages (from-to)14-18
Number of pages5
JournalIEEE Intelligent Systems
Volume23
Issue number6
StatePublished - Nov 2008

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Marketing
Peer to peer networks
Evolutionary algorithms
Information systems
Genetic algorithms
Industry

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications

Cite this

Zeng, D., Wang, F. Y., Zheng, X., Yuan, Y., Chen, G., & Chen, J. (2008). Intelligent-commerce research in China. IEEE Intelligent Systems, 23(6), 14-18.

Intelligent-commerce research in China. / Zeng, Dajun; Wang, Fei Yue; Zheng, Xiaolong; Yuan, Yong; Chen, Guoqing; Chen, Jian.

In: IEEE Intelligent Systems, Vol. 23, No. 6, 11.2008, p. 14-18.

Research output: Contribution to journalArticle

Zeng, D, Wang, FY, Zheng, X, Yuan, Y, Chen, G & Chen, J 2008, 'Intelligent-commerce research in China', IEEE Intelligent Systems, vol. 23, no. 6, pp. 14-18.
Zeng D, Wang FY, Zheng X, Yuan Y, Chen G, Chen J. Intelligent-commerce research in China. IEEE Intelligent Systems. 2008 Nov;23(6):14-18.
Zeng, Dajun ; Wang, Fei Yue ; Zheng, Xiaolong ; Yuan, Yong ; Chen, Guoqing ; Chen, Jian. / Intelligent-commerce research in China. In: IEEE Intelligent Systems. 2008 ; Vol. 23, No. 6. pp. 14-18.
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