International consumer demand for organic foods

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

Sales of organic foods at retail have grown at rates from 20 to 35% in many countries throughout Europe, Asia, and the Americas during the 1990s. Yet market shares of organic foods remain quite small, less than 3% of retail value in all countries throughout the world. As mainstream retail outlets have begun to carry and promote organic foods, lack of availability of organic foods has become less of an impediment to consumer demand. The major impediment to continued growth in organic food demand is high price premiums for organic foods over conventional food counterparts. Some of the highest price premiums at retail are displayed by fresh and frozen vegetables and fruit: premiums as high as 250% for frozen green peas (Pisum sativum L.) in the United States have been recorded. Indirect evidence in the form of willingness-to-pay studies and retail pricing experiments indicate that the majority of consumers will not pay such high price premiums for organic fruit and vegetables. Small market shares at retail tend to corroborate consumers' unwillingness to pay such high prices. How much prices of organic fruit and vegetables would have to be reduced relative to conventional produce in order to increase market shares of organic produce is not clear.

Original languageEnglish (US)
Pages (from-to)663-674
Number of pages12
JournalHortTechnology
Volume10
Issue number4
StatePublished - 2000

Fingerprint

Organic Food
organic foods
consumer demand
market share
food
Vegetables
vegetable
Fruit
fruit
Peas
market
vegetables
frozen vegetables
frozen fruit
fruits
willingness to pay
raw vegetables
Pisum sativum
sales
food availability

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Horticulture
  • Environmental Science(all)

Cite this

International consumer demand for organic foods. / Thompson, Gary D.

In: HortTechnology, Vol. 10, No. 4, 2000, p. 663-674.

Research output: Contribution to journalArticle

@article{5a1f197ad98b4ab6b494518ae07963ae,
title = "International consumer demand for organic foods",
abstract = "Sales of organic foods at retail have grown at rates from 20 to 35{\%} in many countries throughout Europe, Asia, and the Americas during the 1990s. Yet market shares of organic foods remain quite small, less than 3{\%} of retail value in all countries throughout the world. As mainstream retail outlets have begun to carry and promote organic foods, lack of availability of organic foods has become less of an impediment to consumer demand. The major impediment to continued growth in organic food demand is high price premiums for organic foods over conventional food counterparts. Some of the highest price premiums at retail are displayed by fresh and frozen vegetables and fruit: premiums as high as 250{\%} for frozen green peas (Pisum sativum L.) in the United States have been recorded. Indirect evidence in the form of willingness-to-pay studies and retail pricing experiments indicate that the majority of consumers will not pay such high price premiums for organic fruit and vegetables. Small market shares at retail tend to corroborate consumers' unwillingness to pay such high prices. How much prices of organic fruit and vegetables would have to be reduced relative to conventional produce in order to increase market shares of organic produce is not clear.",
author = "Thompson, {Gary D}",
year = "2000",
language = "English (US)",
volume = "10",
pages = "663--674",
journal = "HortTechnology",
issn = "1063-0198",
publisher = "American Society for Horticultural Science",
number = "4",

}

TY - JOUR

T1 - International consumer demand for organic foods

AU - Thompson, Gary D

PY - 2000

Y1 - 2000

N2 - Sales of organic foods at retail have grown at rates from 20 to 35% in many countries throughout Europe, Asia, and the Americas during the 1990s. Yet market shares of organic foods remain quite small, less than 3% of retail value in all countries throughout the world. As mainstream retail outlets have begun to carry and promote organic foods, lack of availability of organic foods has become less of an impediment to consumer demand. The major impediment to continued growth in organic food demand is high price premiums for organic foods over conventional food counterparts. Some of the highest price premiums at retail are displayed by fresh and frozen vegetables and fruit: premiums as high as 250% for frozen green peas (Pisum sativum L.) in the United States have been recorded. Indirect evidence in the form of willingness-to-pay studies and retail pricing experiments indicate that the majority of consumers will not pay such high price premiums for organic fruit and vegetables. Small market shares at retail tend to corroborate consumers' unwillingness to pay such high prices. How much prices of organic fruit and vegetables would have to be reduced relative to conventional produce in order to increase market shares of organic produce is not clear.

AB - Sales of organic foods at retail have grown at rates from 20 to 35% in many countries throughout Europe, Asia, and the Americas during the 1990s. Yet market shares of organic foods remain quite small, less than 3% of retail value in all countries throughout the world. As mainstream retail outlets have begun to carry and promote organic foods, lack of availability of organic foods has become less of an impediment to consumer demand. The major impediment to continued growth in organic food demand is high price premiums for organic foods over conventional food counterparts. Some of the highest price premiums at retail are displayed by fresh and frozen vegetables and fruit: premiums as high as 250% for frozen green peas (Pisum sativum L.) in the United States have been recorded. Indirect evidence in the form of willingness-to-pay studies and retail pricing experiments indicate that the majority of consumers will not pay such high price premiums for organic fruit and vegetables. Small market shares at retail tend to corroborate consumers' unwillingness to pay such high prices. How much prices of organic fruit and vegetables would have to be reduced relative to conventional produce in order to increase market shares of organic produce is not clear.

UR - http://www.scopus.com/inward/record.url?scp=0033791519&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0033791519&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0033791519

VL - 10

SP - 663

EP - 674

JO - HortTechnology

JF - HortTechnology

SN - 1063-0198

IS - 4

ER -