Investigating Personality and Viewing-Motivation Correlates of Reality Television Exposure

Jennifer Stevens Aubrey, Loreen Olson, Mark Fine, Todd Hauser, David Rhea, Brian Kaylor, Annie Yang

Research output: Contribution to journalArticle

12 Scopus citations

Abstract

This study investigated the personality and viewing-motivation correlates of reality television exposure. Results from a survey of 592 undergraduates showed that extroversion negatively predicted reality television exposure, whereas neuroticism was not associated with it. Both instrumental (social interaction, information, and arousal) and ritualized (relaxation, pass time, entertainment, and companionship) viewing motivations positively predicted exposure to reality television. A two-stage model by which personality traits contributed to viewing motivations, which, in turn, contributed to the selection of reality television, was tested and offered an adequate fit to the data. Implications for uses and gratifications research are discussed.

Original languageEnglish (US)
Pages (from-to)80-102
Number of pages23
JournalCommunication Quarterly
Volume60
Issue number1
DOIs
StatePublished - Jan 1 2012
Externally publishedYes

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Keywords

  • Audience Appeal
  • Personality
  • Reality Television
  • Uses and Gratifications

ASJC Scopus subject areas

  • Communication

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