Loyalty and brands in consumers' assembled lives

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationStrong Brands, Strong Relationships
PublisherTaylor and Francis Inc.
Pages13-27
Number of pages15
ISBN (Print)9781317662341, 9781138786820
DOIs
StatePublished - Jun 12 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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