Loyalty and brands in consumers' assembled lives

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationStrong Brands, Strong Relationships
PublisherTaylor and Francis Inc.
Pages13-27
Number of pages15
ISBN (Print)9781317662341, 9781138786820
DOIs
StatePublished - Jun 12 2015

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Loyalty

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Price, L. L. (2015). Loyalty and brands in consumers' assembled lives. In Strong Brands, Strong Relationships (pp. 13-27). Taylor and Francis Inc.. https://doi.org/10.4324/9781315767079

Loyalty and brands in consumers' assembled lives. / Price, Linda L.

Strong Brands, Strong Relationships. Taylor and Francis Inc., 2015. p. 13-27.

Research output: Chapter in Book/Report/Conference proceedingChapter

Price, LL 2015, Loyalty and brands in consumers' assembled lives. in Strong Brands, Strong Relationships. Taylor and Francis Inc., pp. 13-27. https://doi.org/10.4324/9781315767079
Price LL. Loyalty and brands in consumers' assembled lives. In Strong Brands, Strong Relationships. Taylor and Francis Inc. 2015. p. 13-27 https://doi.org/10.4324/9781315767079
Price, Linda L. / Loyalty and brands in consumers' assembled lives. Strong Brands, Strong Relationships. Taylor and Francis Inc., 2015. pp. 13-27
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