Loyalty and brands in consumers' assembled lives

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationStrong Brands, Strong Relationships
PublisherTaylor and Francis Inc.
Number of pages15
ISBN (Print)9781317662341, 9781138786820
StatePublished - Jun 12 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Price, L. L. (2015). Loyalty and brands in consumers' assembled lives. In Strong Brands, Strong Relationships (pp. 13-27). Taylor and Francis Inc.. https://doi.org/10.4324/9781315767079