Making contexts matter: Selecting research contexts for theoretical insights

Eric Arnould, Linda Price, Risto Moisio

Research output: Chapter in Book/Report/Conference proceedingChapter

64 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook Of Qualitative Research Methods In Marketing
PublisherEdward Elgar Publishing
Pages106-128
Number of pages23
ISBN (Print)9781845421007
DOIs
StatePublished - Dec 1 2006

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Arnould, E., Price, L., & Moisio, R. (2006). Making contexts matter: Selecting research contexts for theoretical insights. In Handbook Of Qualitative Research Methods In Marketing (pp. 106-128). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00016