Making contexts matter: Selecting research contexts for theoretical insights

Eric Arnould, Linda Price, Risto Moisio

Research output: Chapter in Book/Report/Conference proceedingChapter

67 Scopus citations

Abstract

9 Making contexts matter: selecting research contexts for theoretical insights Eric Arnould, Linda Price and Risto Moisio1 One of the most difficult tasks of any social scientist is to negotiate the links between abstract ideas and concrete instance….

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Research Methods in Marketing
PublisherEdward Elgar Publishing Ltd.
Pages106-125
Number of pages20
ISBN (Electronic)9781847204127
ISBN (Print)9781845421007
DOIs
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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