Market Demands for Bagged, Refrigerated Salads

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Sales of newly introduced bagged, refrigerated salads grew at over 50% annually during 1994-95. Consumption of bagged salads displayed marked seasonality despite year-round availability and uniform quality at more stable prices than head lettuce. Using scanner data from 44 areas, a single-equation demand model incorporating the effects of weather on seasonal consumption is estimated. Statistical tests of aggregation indicate that weather-induced seasonality varies significantly across areas, as do own- and cross-price elasticities. Econometric results suggest more seasonality in eating by people living in more northern latitudes, a pattern also observed by psychiatrists studying eating disorders.

Original languageEnglish (US)
Pages (from-to)463-481
Number of pages19
JournalJournal of Agricultural and Resource Economics
Volume24
Issue number2
StatePublished - Dec 1999

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salads
seasonality
weather
head lettuce
markets
demand elasticities
econometrics
market
eating disorders
scanners
sales
statistical analysis
ingestion
scanner
elasticity
demand
Market demand
Seasonality
consumption
price

Keywords

  • Fresh-cut produce
  • Market demand
  • Perfect aggregation tests
  • Scanner data
  • Seasonality

ASJC Scopus subject areas

  • Aquatic Science

Cite this

Market Demands for Bagged, Refrigerated Salads. / Thompson, Gary D; Wilson, Paul N.

In: Journal of Agricultural and Resource Economics, Vol. 24, No. 2, 12.1999, p. 463-481.

Research output: Contribution to journalArticle

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