Market Demands for Bagged, Refrigerated Salads

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Abstract

Sales of newly introduced bagged, refrigerated salads grew at over 50% annually during 1994-95. Consumption of bagged salads displayed marked seasonality despite year-round availability and uniform quality at more stable prices than head lettuce. Using scanner data from 44 areas, a single-equation demand model incorporating the effects of weather on seasonal consumption is estimated. Statistical tests of aggregation indicate that weather-induced seasonality varies significantly across areas, as do own- and cross-price elasticities. Econometric results suggest more seasonality in eating by people living in more northern latitudes, a pattern also observed by psychiatrists studying eating disorders.

Original languageEnglish (US)
Pages (from-to)463-481
Number of pages19
JournalJournal of Agricultural and Resource Economics
Volume24
Issue number2
StatePublished - Dec 1 1999

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Keywords

  • Fresh-cut produce
  • Market demand
  • Perfect aggregation tests
  • Scanner data
  • Seasonality

ASJC Scopus subject areas

  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

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