Marketing pattern risks detection based on semi-supervised learning

Qianyu Wang, Saike He, Xiaolong Zheng, Daniel Zeng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Detecting potential marketing pattern risks and preventing them can help enterprises lift operation efficiencies and reduce outlay costs. In this paper, we elaborate an ingenious method based on semi-supervised learning to identify latent marketing pattern risks for enterprises.

Original languageEnglish (US)
Title of host publication2019 IEEE International Conference on Intelligence and Security Informatics, ISI 2019
EditorsXiaolong Zheng, Ahmed Abbasi, Michael Chau, Alan Wang, Lina Zhou
PublisherInstitute of Electrical and Electronics Engineers Inc.
Number of pages1
ISBN (Electronic)9781728125046
DOIs
StatePublished - Jul 2019
Externally publishedYes
Event17th IEEE International Conference on Intelligence and Security Informatics, ISI 2019 - Shenzhen, China
Duration: Jul 1 2019Jul 3 2019

Publication series

Name2019 IEEE International Conference on Intelligence and Security Informatics, ISI 2019

Conference

Conference17th IEEE International Conference on Intelligence and Security Informatics, ISI 2019
CountryChina
CityShenzhen
Period7/1/197/3/19

Keywords

  • Marketing pattern
  • Risk
  • Semi-supervised learning

ASJC Scopus subject areas

  • Safety, Risk, Reliability and Quality
  • Computer Vision and Pattern Recognition
  • Information Systems and Management
  • Information Systems

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  • Cite this

    Wang, Q., He, S., Zheng, X., & Zeng, D. (2019). Marketing pattern risks detection based on semi-supervised learning. In X. Zheng, A. Abbasi, M. Chau, A. Wang, & L. Zhou (Eds.), 2019 IEEE International Conference on Intelligence and Security Informatics, ISI 2019 [8823291] (2019 IEEE International Conference on Intelligence and Security Informatics, ISI 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ISI.2019.8823291