Media messages and public health: A decisions approach to content analysis

Amy Jordan, Dale Kunkel, Jennifer Manganello, Martin Fishbein

Research output: Book/ReportBook

8 Scopus citations

Abstract

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.

Original languageEnglish (US)
PublisherRoutledge Taylor & Francis Group
Number of pages270
ISBN (Print)0203887344, 9780203887349
DOIs
StatePublished - Nov 19 2008

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)

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    Jordan, A., Kunkel, D., Manganello, J., & Fishbein, M. (2008). Media messages and public health: A decisions approach to content analysis. Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203887349