Message content in advertising to children

Dale L Kunkel, Mary McIlrath

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Faces of Televisual Media: Teaching, Violence, Selling to Children: Second Edition
PublisherLawrence Erlbaum Associates
Pages329-345
Number of pages17
ISBN (Print)9781410607829
DOIs
Publication statusPublished - Jul 1 2003
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Kunkel, D. L., & McIlrath, M. (2003). Message content in advertising to children. In The Faces of Televisual Media: Teaching, Violence, Selling to Children: Second Edition (pp. 329-345). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410607829