Metaphors in the discourse of Barack Obama and Mitt Romney during the 2012 US presidential campaign

Margarita Trichik, Teresa Polowy

Research output: Contribution to journalArticle

Abstract

This article aims to find, analyze and interpret some the most memorable metaphors used during the 2012 presidential campaign in the United States. Barack Obama's and Mitt Romney's speeches were full of notable metaphors which may have influenced their chances of achieving the main goal - the presidency. A comparative approach for analyzing the metaphors is applied in this research. The positive or negative messages addressed by metaphors during the 2012 campaign may have played a role in the outcome. Analyzing the major metaphors associated with each campaign is the best way to see the successes and missteps in metaphor usage. The metaphors "Forward", "There are no red states or blue states", "Yes We Can Again", "Killing Big Bird", "Obamacare" are studied in this article.

Original languageEnglish (US)
Pages (from-to)41-49
Number of pages9
JournalJournal of Language and Literature
Volume5
Issue number1
DOIs
StatePublished - Feb 1 2014

Keywords

  • Big Bird
  • Metaphors
  • Obamacare
  • Political discourse

ASJC Scopus subject areas

  • Language and Linguistics
  • Linguistics and Language
  • Literature and Literary Theory

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