Model of adoption of technology in households: A baseline model test and extension incorporating household life cycle

Susan A Brown, Viswanath Venkatesh

Research output: Contribution to journalArticle

587 Citations (Scopus)

Abstract

Individual adoption of technology has been studied extensively in the workplace. Far less attention has been paid to adoption of technology in the household. In this paper, we performed the first quantitative test of the recently developed model of adoption of technology in households (MATH). Further, we proposed and tested a theoretical extension of MATH by arguing that key demographic characteristics that vary across different life cycle stages would play moderating roles. Survey responses were collected from 746 U.S. households that had not yet adopted a personal computer. The results showed that the integrated model, including MATH constructs and life cycle characteristics, explained 74 percent of the variance in intention to adopt a PC for home use, a significant increase over baseline MATH that explained 50 percent of the variance. Finally, we compared the importance of various factors across household life cycle stages and gained a more refined understanding of the moderating role of household life cycle stage.

Original languageEnglish (US)
Pages (from-to)399-426
Number of pages28
JournalMIS Quarterly: Management Information Systems
Volume29
Issue number3
StatePublished - Sep 2005

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life cycle
Life cycle
PC
role play
Personal computers
Household
workplace

Keywords

  • Adoption
  • Household
  • Personal computers
  • Technology adoption

ASJC Scopus subject areas

  • Information Systems
  • Management Information Systems
  • Library and Information Sciences
  • Management of Technology and Innovation
  • Strategy and Management

Cite this

Model of adoption of technology in households : A baseline model test and extension incorporating household life cycle. / Brown, Susan A; Venkatesh, Viswanath.

In: MIS Quarterly: Management Information Systems, Vol. 29, No. 3, 09.2005, p. 399-426.

Research output: Contribution to journalArticle

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