Modeling online user behaviors with competitive interactions

Saike He, Xiaolong Zheng, Daniel Dajun Zeng

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Online user behaviors are increasingly modulated by social media. Extant literature mainly focuses on investigating how network structures affect user behaviors. However, recent empirical results demonstrate that user behaviors and network structures usually coevolve dynamically, and topological patterns turn out to be inadequate for characterizing real-world user behaviors. In this paper, we present a dynamic model to deal with this challenge. This proposed model is mainly governed by two competing principles: homophily and homeostasis. Empirical evaluations of three online real-world datasets suggest that the proposed dynamic model can well predict long-range online user behaviors.

Original languageEnglish (US)
Pages (from-to)463-475
Number of pages13
JournalInformation and Management
Volume56
Issue number4
DOIs
StatePublished - Jun 2019

Keywords

  • Competitive interactions
  • Homeostasis
  • Homophily
  • Online behaviors
  • Social media

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

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