Multiplex retailers versus wholesalers: A test of the total value of purchasing model

Robert F Lusch, Stephen L. Vargo

Research output: Contribution to journalArticle

4 Scopus citations
Original languageEnglish (US)
Pages (from-to)581-598
Number of pages18
JournalInternational Journal of Physical Distribution & Logistics Management
Volume28
Issue number8
DOIs
StatePublished - Nov 1 1998
Externally publishedYes

Keywords

  • Business-to-business marketing
  • Organizational behaviour
  • Purchasing
  • Retailing
  • Wholesale trade

ASJC Scopus subject areas

  • Transportation
  • Management of Technology and Innovation

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