National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation

Jay E. Diffendorfer, John B. Loomis, Leslie Ries, Karen Oberhauser, Laura López-Hoffman, Darius Semmens, Brice Semmens, Bruce Butterfield, Ken Bagstad, Josh Goldstein, Ruscena Wiederholt, Brady Mattsson, Wayne E. Thogmartin

Research output: Contribution to journalArticle

37 Citations (Scopus)

Abstract

The annual migration of monarch butterflies (Danaus plexippus) has high cultural value and recent surveys indicate monarch populations are declining. Protecting migratory species is complex because they cross international borders and depend on multiple regions. Understanding how much, and where, humans place value on migratory species can facilitate market-based conservation approaches. We performed a contingent valuation study of monarchs to understand the potential for such approaches to fund monarch conservation. The survey asked U.S. respondents about the money they would spend, or have spent, growing monarch-friendly plants, and the amount they would donate to monarch conservation organizations. Combining planting payments and donations, the survey indicated U.S. households valued monarchs as a total one-time payment of $4.78-$6.64 billion, levels similar to many endangered vertebrate species. The financial contribution of even a small percentage of households through purchases or donations could generate new funding for monarch conservation through market-based approaches.

Original languageEnglish (US)
Pages (from-to)253-262
Number of pages10
JournalConservation Letters
Volume7
Issue number3
DOIs
StatePublished - 2014

Fingerprint

Danaus plexippus
valuation
butterfly
incentive
migratory species
households
markets
cultural values
contingent valuation
migratory behavior
funding
market
species complex
vertebrates
planting
vertebrate
household

Keywords

  • Conservation planning
  • Contingent valuation
  • Danaus plexippus
  • Ecosystem services
  • Migration
  • Monarch
  • Willingness to pay

ASJC Scopus subject areas

  • Ecology, Evolution, Behavior and Systematics
  • Ecology
  • Nature and Landscape Conservation

Cite this

Diffendorfer, J. E., Loomis, J. B., Ries, L., Oberhauser, K., López-Hoffman, L., Semmens, D., ... Thogmartin, W. E. (2014). National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation. Conservation Letters, 7(3), 253-262. https://doi.org/10.1111/conl.12065

National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation. / Diffendorfer, Jay E.; Loomis, John B.; Ries, Leslie; Oberhauser, Karen; López-Hoffman, Laura; Semmens, Darius; Semmens, Brice; Butterfield, Bruce; Bagstad, Ken; Goldstein, Josh; Wiederholt, Ruscena; Mattsson, Brady; Thogmartin, Wayne E.

In: Conservation Letters, Vol. 7, No. 3, 2014, p. 253-262.

Research output: Contribution to journalArticle

Diffendorfer, JE, Loomis, JB, Ries, L, Oberhauser, K, López-Hoffman, L, Semmens, D, Semmens, B, Butterfield, B, Bagstad, K, Goldstein, J, Wiederholt, R, Mattsson, B & Thogmartin, WE 2014, 'National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation', Conservation Letters, vol. 7, no. 3, pp. 253-262. https://doi.org/10.1111/conl.12065
Diffendorfer, Jay E. ; Loomis, John B. ; Ries, Leslie ; Oberhauser, Karen ; López-Hoffman, Laura ; Semmens, Darius ; Semmens, Brice ; Butterfield, Bruce ; Bagstad, Ken ; Goldstein, Josh ; Wiederholt, Ruscena ; Mattsson, Brady ; Thogmartin, Wayne E. / National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation. In: Conservation Letters. 2014 ; Vol. 7, No. 3. pp. 253-262.
@article{d1d26461278943dc8ae90f7fd68bcc10,
title = "National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation",
abstract = "The annual migration of monarch butterflies (Danaus plexippus) has high cultural value and recent surveys indicate monarch populations are declining. Protecting migratory species is complex because they cross international borders and depend on multiple regions. Understanding how much, and where, humans place value on migratory species can facilitate market-based conservation approaches. We performed a contingent valuation study of monarchs to understand the potential for such approaches to fund monarch conservation. The survey asked U.S. respondents about the money they would spend, or have spent, growing monarch-friendly plants, and the amount they would donate to monarch conservation organizations. Combining planting payments and donations, the survey indicated U.S. households valued monarchs as a total one-time payment of $4.78-$6.64 billion, levels similar to many endangered vertebrate species. The financial contribution of even a small percentage of households through purchases or donations could generate new funding for monarch conservation through market-based approaches.",
keywords = "Conservation planning, Contingent valuation, Danaus plexippus, Ecosystem services, Migration, Monarch, Willingness to pay",
author = "Diffendorfer, {Jay E.} and Loomis, {John B.} and Leslie Ries and Karen Oberhauser and Laura L{\'o}pez-Hoffman and Darius Semmens and Brice Semmens and Bruce Butterfield and Ken Bagstad and Josh Goldstein and Ruscena Wiederholt and Brady Mattsson and Thogmartin, {Wayne E.}",
year = "2014",
doi = "10.1111/conl.12065",
language = "English (US)",
volume = "7",
pages = "253--262",
journal = "Conservation Letters",
issn = "1755-263X",
publisher = "John Wiley & Sons Inc.",
number = "3",

}

TY - JOUR

T1 - National valuation of monarch butterflies indicates an untapped potential for incentive-based conservation

AU - Diffendorfer, Jay E.

AU - Loomis, John B.

AU - Ries, Leslie

AU - Oberhauser, Karen

AU - López-Hoffman, Laura

AU - Semmens, Darius

AU - Semmens, Brice

AU - Butterfield, Bruce

AU - Bagstad, Ken

AU - Goldstein, Josh

AU - Wiederholt, Ruscena

AU - Mattsson, Brady

AU - Thogmartin, Wayne E.

PY - 2014

Y1 - 2014

N2 - The annual migration of monarch butterflies (Danaus plexippus) has high cultural value and recent surveys indicate monarch populations are declining. Protecting migratory species is complex because they cross international borders and depend on multiple regions. Understanding how much, and where, humans place value on migratory species can facilitate market-based conservation approaches. We performed a contingent valuation study of monarchs to understand the potential for such approaches to fund monarch conservation. The survey asked U.S. respondents about the money they would spend, or have spent, growing monarch-friendly plants, and the amount they would donate to monarch conservation organizations. Combining planting payments and donations, the survey indicated U.S. households valued monarchs as a total one-time payment of $4.78-$6.64 billion, levels similar to many endangered vertebrate species. The financial contribution of even a small percentage of households through purchases or donations could generate new funding for monarch conservation through market-based approaches.

AB - The annual migration of monarch butterflies (Danaus plexippus) has high cultural value and recent surveys indicate monarch populations are declining. Protecting migratory species is complex because they cross international borders and depend on multiple regions. Understanding how much, and where, humans place value on migratory species can facilitate market-based conservation approaches. We performed a contingent valuation study of monarchs to understand the potential for such approaches to fund monarch conservation. The survey asked U.S. respondents about the money they would spend, or have spent, growing monarch-friendly plants, and the amount they would donate to monarch conservation organizations. Combining planting payments and donations, the survey indicated U.S. households valued monarchs as a total one-time payment of $4.78-$6.64 billion, levels similar to many endangered vertebrate species. The financial contribution of even a small percentage of households through purchases or donations could generate new funding for monarch conservation through market-based approaches.

KW - Conservation planning

KW - Contingent valuation

KW - Danaus plexippus

KW - Ecosystem services

KW - Migration

KW - Monarch

KW - Willingness to pay

UR - http://www.scopus.com/inward/record.url?scp=84901657760&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84901657760&partnerID=8YFLogxK

U2 - 10.1111/conl.12065

DO - 10.1111/conl.12065

M3 - Article

AN - SCOPUS:84901657760

VL - 7

SP - 253

EP - 262

JO - Conservation Letters

JF - Conservation Letters

SN - 1755-263X

IS - 3

ER -