Navigating the ‘retail apocalypse’

A framework of consumer evaluations of the new retail landscape

Sabrina V Helm, Soo Hyun Kim, Silvia Van Riper

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Strong signals exist for a permanent restructuring of retailing, where traditional physical retailers may not fully recover. Such transformation will have vast implications for consumers, the industry, and society in general. This study explores U.S. consumers’ evaluations of these profound changes sometimes referred to as the ‘retail apocalypse.’ Two studies, a content analysis of reader comments in response to articles featuring reports on large-scale store closures, and structured online consumer interviews, provide insights into consumers’ perspectives. We include consumer-derived explanations for the decline in physical retail, and the growth of online shopping, as well as anticipated consequences for both, individual consumers and society in general, in a conceptual framework. We find many consumers lamenting the disappearance of physical retailers. Most expect negative consequences for themselves and society. However, many consumers also describe physical retailers as often unable to deliver on basic retail functions, and many are accepting of a future with very few physical stores. Based on these findings, we develop practical implications for the retail industry and public policy, as well as future research opportunities.

Original languageEnglish (US)
JournalJournal of Retailing and Consumer Services
DOIs
StateAccepted/In press - Jan 1 2018

Fingerprint

Retail
Consumer evaluation
Retailers
Industry policy
Retailing
Public policy
Online shopping
Content analysis
Retail industry
Closure
Conceptual framework
Industry

Keywords

  • Channel choice
  • Online shopping
  • Physical stores
  • Retail apocalypse
  • Retail change
  • Retail transformation

ASJC Scopus subject areas

  • Marketing

Cite this

Navigating the ‘retail apocalypse’ : A framework of consumer evaluations of the new retail landscape. / Helm, Sabrina V; Kim, Soo Hyun; Van Riper, Silvia.

In: Journal of Retailing and Consumer Services, 01.01.2018.

Research output: Contribution to journalArticle

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