Neuroökonomie: Grundverständnis, Methoden und betriebswirtschaftliche Anwendungsfelder

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

At present, economic and business research is increasingly applying insights and methods from neuroscience in order to describe and explain certain conditions and processes within the "black box" human brain prior to, during, and after economic decision making in greater detail. This article aims at clarifying the fundamentals of the emerging field of neuroeconomics, at characterizing the applied methods, at describing neuroeconomic progress in business research, and at discussing the present state of the field. In doing so, the objective is to make neuroeconomics accessible to a greater number of business researchers.

Original languageGerman
Pages (from-to)247-262
Number of pages16
JournalJournal fur Betriebswirtschaft
Volume57
Issue number3-4
DOIs
StatePublished - Dec 2007
Externally publishedYes

Keywords

  • fMRI
  • Multi method approach
  • Neuroeconomics
  • Neurofinance
  • Neuromarketing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)

Cite this

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AB - At present, economic and business research is increasingly applying insights and methods from neuroscience in order to describe and explain certain conditions and processes within the "black box" human brain prior to, during, and after economic decision making in greater detail. This article aims at clarifying the fundamentals of the emerging field of neuroeconomics, at characterizing the applied methods, at describing neuroeconomic progress in business research, and at discussing the present state of the field. In doing so, the objective is to make neuroeconomics accessible to a greater number of business researchers.

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KW - Neuroeconomics

KW - Neurofinance

KW - Neuromarketing

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