Our vision for the journal of consumer research: It's all about the consumer

J. Jeffrey Inman, Margaret C. Campbell, Amna Kirmani, Linda L. Price

Research output: Contribution to journalEditorialpeer-review

21 Scopus citations
Original languageEnglish (US)
Article numberucx123
Pages (from-to)955-959
Number of pages5
JournalJournal of Consumer Research
Issue number5
StatePublished - Feb 1 2018

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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