Pharmacy Participation in Third-Party Contracts:Decision Making Through Economic and Financial Analysis

Dennis W. Raisch, Lon N. Larson, J. Lyle Bootman

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Third-party prescription coverage is becoming an important facet of pharmacy practice. Pharmacy managers must be able to evaluate contracts and to decide which contracts are more profitable. This paper presents a methodology for evaluating and comparing third-party contracts. An example demonstrates the proposed methodology, and a specific contract is identified as more advantageous.

Original languageEnglish (US)
Pages (from-to)37-49
Number of pages13
JournalJournal of pharmaceutical marketing & management
Volume3
Issue number4
DOIs
StatePublished - Jan 1 1989

ASJC Scopus subject areas

  • Marketing

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