Pharmacy students' opinions of direct-to-consumer advertising: A pilot study at one university

Amanda R. Harrington, Shane P. Desselle, David A. Apgar, Elizabeth Hesselbacher, Aaron Pié, Aimee Quesnel, Terri L Warholak

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Background: Direct-to-consumer advertisement (DTCA) of prescription medications has become an important informational source for health care consumers. As future health care professionals on the front line of potential communication and dispensing of products emerging from DTCA, it is important to elicit the attitudes of student-pharmacists. Objectives: This study aims to (1) evaluate the validity of the DTCA attitudinal questionnaire using Rasch rating scale analysis and (2) investigate the attitudes of pharmacy students toward DTCA and determine whether these attitudes were associated with years of pharmacy education and demographic characteristics. Methods: This investigation used a cross-sectional print-based questionnaire to evaluate the attitudes of pharmacy students toward DTCA of prescription medications. The 16-item questionnaire included items addressing the attitudes of pharmacy students toward DTCA with respect to patients' knowledge of medications, pharmacists' interaction with patients, and overall consumer judgment of medical prescriptions. Analyses included Rasch analysis and a multiple linear regression. Results: A total of 243 students submitted usable questionnaires (85% response rate). Item response categories were collapsed from 5 categories to 3, and 4 items were removed to achieve acceptable Rasch model fit. Pharmacy students demonstrated little difficulty in agreeing with the statements suggesting that DTCA helps patients take a more active role in health care and had the most difficulty in agreeing with items suggesting that DTCA may lead to inappropriate prescribing to satisfy patient requests. Students' overall support for DTCA was the only variable that predicted the questionnaire score (P<. .001). Conclusions: In conclusion, the Rasch analysis evaluated the psychometric properties of the instrument and identified the necessity to adapt the questionnaire from previous iterations to adequately fit the student population. Future research should examine factors that contribute to the variance in attitudes toward DTCA among a larger and more heterogeneous population.

Original languageEnglish (US)
Pages (from-to)458-466
Number of pages9
JournalResearch in Social and Administrative Pharmacy
Volume9
Issue number4
DOIs
StatePublished - Jul 2013

Fingerprint

Pharmacy Students
Marketing
Students
Health care
Prescriptions
Delivery of Health Care
Pharmacists
Patient Medication Knowledge
Direct-to-Consumer Advertising
Inappropriate Prescribing
Pharmacy Education
Bioelectric potentials
Linear regression
Psychometrics
Education
Population
Surveys and Questionnaires
Linear Models
Communication
Demography

Keywords

  • Attitude
  • Direct-to-consumer advertising
  • Pharmacy student
  • Rasch

ASJC Scopus subject areas

  • Pharmacy
  • Pharmaceutical Science

Cite this

Pharmacy students' opinions of direct-to-consumer advertising : A pilot study at one university. / Harrington, Amanda R.; Desselle, Shane P.; Apgar, David A.; Hesselbacher, Elizabeth; Pié, Aaron; Quesnel, Aimee; Warholak, Terri L.

In: Research in Social and Administrative Pharmacy, Vol. 9, No. 4, 07.2013, p. 458-466.

Research output: Contribution to journalArticle

Harrington, Amanda R. ; Desselle, Shane P. ; Apgar, David A. ; Hesselbacher, Elizabeth ; Pié, Aaron ; Quesnel, Aimee ; Warholak, Terri L. / Pharmacy students' opinions of direct-to-consumer advertising : A pilot study at one university. In: Research in Social and Administrative Pharmacy. 2013 ; Vol. 9, No. 4. pp. 458-466.
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