Political risk and the evolution of the control of foreign business

Equity, earnings and the marketing mix

Humayun Akhter, Robert F Lusch

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

Extreme forms of government intervention such as expropriation, nationalization, and confiscation have received much attention in the business and academic communities. This paper argues that in the future governments will attempt to regulate foreign business activities by exercising control over marketing mix variables to achieve socioeconomic and political objectives. Therefore, international marketing managers should anticipate the likely effects of political risk on marketing mix variables and develop strategies accordingly.

Original languageEnglish (US)
Pages (from-to)109-128
Number of pages20
JournalJournal of Global Marketing
Volume1
Issue number3
DOIs
StatePublished - 1988
Externally publishedYes

Fingerprint

Equity
Marketing mix
Political risk
Expropriation
Government intervention
Government
Business activity
International marketing
Socio-economics
Managers
Nationalization

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Political risk and the evolution of the control of foreign business : Equity, earnings and the marketing mix. / Akhter, Humayun; Lusch, Robert F.

In: Journal of Global Marketing, Vol. 1, No. 3, 1988, p. 109-128.

Research output: Contribution to journalArticle

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