Prescribing intention and the relative importance of drug attributes

a comparative study of HMO and fee-for-service physicians.

V. Chinburapa, L. N. Larson, J Lyle Bootman, W. F. McGhan, G. Nichloson

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

This study utilized the Fishbein Behavioral Intention Model as a conceptual framework to compare health maintenance organization (HMO) and fee-for-service (FFS) physicians. A mail questionnaire was used to obtain data and information from random samples of HMO (n = 73; 50% response) and FFS (n = 49; 33% response) physicians in the Phoenix and Tucson metropolitan areas. No differences were found between the two groups of physicians regarding the Fishbein variables: prescribing intention, importance of attributes, attribute beliefs, and subjective norms. The Fishbein Model was found to explain a significant portion of the variance in prescribing intentions of the HMO and FFS physicians.

Original languageEnglish (US)
Pages (from-to)89-105
Number of pages17
JournalJournal of Pharmaceutical Marketing & Management
Volume2
Issue number2
StatePublished - Dec 1987

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Fee-for-Service Plans
Health Maintenance Organizations
Physicians
Pharmaceutical Preparations
Postal Service
Fees
Health maintenance organizations
Drugs
Physician services
Relative importance
Prescribing
Comparative study

ASJC Scopus subject areas

  • Medicine(all)

Cite this

Prescribing intention and the relative importance of drug attributes : a comparative study of HMO and fee-for-service physicians. / Chinburapa, V.; Larson, L. N.; Bootman, J Lyle; McGhan, W. F.; Nichloson, G.

In: Journal of Pharmaceutical Marketing & Management, Vol. 2, No. 2, 12.1987, p. 89-105.

Research output: Contribution to journalArticle

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