Prescribing Intention and the Relative Importance of Drug Attributes: A Comparative Study of HMO and Fee-for-Service Physicians

Vijit Chinburapa, Lon N. Larson, J. Lyle Bootman, William F. McGhan, Glen Nichloson

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

This study utilized the Fishbein Behavioral Intention Model as a conceptual framework to compare health maintenance organization (HMO) and fee-for-service (FFS) physicians. A mail questionnaire was used to obtain data and information from random samples of HMO (n = 73; 50% response) and FFS (n = 49; 33% response) physicians in the Phoenix and Tucson metropolitan areas. No differences were found between the two groups of physicians regarding the Fishbein variables: prescribing intention, importance of attributes, attribute beliefs, and subjective norms. The Fishbein Model was found to explain a significant portion of the variance in prescribing intentions of the HMO and FFS physicians.

Original languageEnglish (US)
Pages (from-to)89-105
Number of pages17
JournalJournal of pharmaceutical marketing & management
Volume2
Issue number2
DOIs
StatePublished - Jan 1 1987

ASJC Scopus subject areas

  • Marketing

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