Printed Educational Materials’ Impact on Tobacco Cessation Brief Interventions in CAM Practice: Patient and Practitioner Experiences

Emery R. Eaves, Mark Nichter, Amy Howerter, Lysbeth Floden, Cheryl Ritenbaugh, Judith S Gordon, Myra L Muramoto

Research output: Contribution to journalArticle

Abstract

Printed educational materials (PEMs) have long demonstrated their usefulness as economical and effective media for health communication. In this article, we evaluate the impact of targeted tobacco cessation PEMS for use along with a brief intervention training designed for three types of complementary and alternative medicine (CAM) practitioners: chiropractic, acupuncture, and massage. We describe how PEMs in CAM practitioners’ offices were perceived and used by practitioners and by patients. Semistructured qualitative interviews were conducted with 53 practitioners and 38 of their patients. This analysis specifically focused on developing and distributing project-related posters and pamphlets in CAM practice. Our findings indicate that materials (1) legitimated tobacco-related expertise among CAM practitioners and tobacco-related conversations as part of routine CAM practice, (2) increased practitioners’ willingness to approach the topic of tobacco with patients, (3) created an effective way to communicate tobacco-related information and broaden the reach of brief intervention initiatives, and (4) were given to patients who were not willing to engage in direct discussion of tobacco use with practitioners.

Original languageEnglish (US)
Pages (from-to)862-870
Number of pages9
JournalHealth Promotion Practice
Volume17
Issue number6
DOIs
StatePublished - Nov 1 2016

Keywords

  • behavioral intervention
  • complementary and alternative medicine
  • impact of PEMs
  • printed educational materials
  • secondhand smoke
  • tobacco cessation

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Nursing (miscellaneous)

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