Privacy concerns and protection motivation theory in the context of mobile banking

Marco A. Terlizzi, Laura Brandimarte, Susan Brown, Otavio P. Sanchez

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Nearly 100% of Americans aged 18 to 29 own a cell phone of some kind, and there has been a move toward using mobile devices for financial services; however, such a move also implies increased opportunities for fraud. Although technology has traditionally been blamed for showing some vulnerabilities, individuals are in a better position to deter technology-based fraud when they are concerned about revealing their personal information. The purpose of this study is to examine the influence of protection motivation theory (PMT) on privacy concerns (PC) and the consequences of this influence in trust, specifically in the context of mobile banking (m-banking). We tested our research model in an online survey with 351 American m-banking users from Amazon Mechanical Turk. We addressed one literature gap that is the omission of fear in PMT as an antecedent of PC, and one opportunity that is to reuse the most recent PC scale (Internet Privacy Concerns - IPC) as initially conceptualized. We found that the fear of losing information from m-banking activates PC and induces the user to have less trust in this platform. In addition, we proposed an improvement to the IPC scale by adding a new second-order factor named exposure management (individuals' consciousness about the control users feel they have over their personal information).

Original languageEnglish (US)
Title of host publication27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019
EditorsJan vom Brocke, Shirley Gregor, Oliver Muller
PublisherAssociation for Information Systems
ISBN (Electronic)9781733632508
StatePublished - 2020
Event27th European Conference on Information Systems: Information Systems for a Sharing Society, ECIS 2019 - Stockholm and Uppsala, Sweden
Duration: Jun 8 2019Jun 14 2019

Publication series

Name27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019

Conference

Conference27th European Conference on Information Systems: Information Systems for a Sharing Society, ECIS 2019
CountrySweden
CityStockholm and Uppsala
Period6/8/196/14/19

Keywords

  • Information Privacy Concerns
  • Mobile Banking
  • Protection Motivation Theory

ASJC Scopus subject areas

  • Information Systems

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  • Cite this

    Terlizzi, M. A., Brandimarte, L., Brown, S., & Sanchez, O. P. (2020). Privacy concerns and protection motivation theory in the context of mobile banking. In J. vom Brocke, S. Gregor, & O. Muller (Eds.), 27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019 (27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019). Association for Information Systems.