Product-harm crisis management and firm value

Yong Liu, Yubo Chen, Shankar Ganesan, Ronald Hess

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Marketing and Finance
PublisherEdward Elgar Publishing Ltd.
Number of pages22
ISBN (Print)9781849802727
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Liu, Y., Chen, Y., Ganesan, S., & Hess, R. (2012). Product-harm crisis management and firm value. In Handbook of Marketing and Finance (pp. 293-314). Edward Elgar Publishing Ltd..