Progress and prospects for governance value analysis in marketing: When porter meets williamson

Mrinal Ghosh, George John

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages54-72
Number of pages19
ISBN (Print)9781849801423
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Ghosh, M., & John, G. (2012). Progress and prospects for governance value analysis in marketing: When porter meets williamson. In Handbook of Business-to-Business Marketing (pp. 54-72). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781781002445.00012