Protecting the core competencies of a company: Intangible asset security

Michael Harvey, Robert Lusch

Research output: Contribution to journalArticle

22 Scopus citations

Abstract

Security of corporate assets has become a major concern for many companies. The protection of tangible assets costs US companies nearly $30 billion a year. But is the true value of these companies being protected? Intangible assets are integral to the value of a company, yet little is done to ensure their safety. This article examines the role intangible assets play in the core competencies of businesses and how these assets can be protected from losing value over time.

Original languageEnglish (US)
Pages (from-to)370-380
Number of pages11
JournalEuropean Management Journal
Volume15
Issue number4
DOIs
StatePublished - Aug 1997

ASJC Scopus subject areas

  • Strategy and Management

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