This article introduces Q methodology, an idea-sorting activity that can help Extension improve outreach and education on new and contentious issues. Q methodology is a helpful tool when Extension professionals are confronted with controversial or complex resource management challenges. Through the analysis of a simple cardsorting exercise, researchers can determine quantitatively and qualitatively how different issues combine to result in (a) an individual's viewpoint on an issue and (b) groupings of different viewpoints within a community. We describe the basic approach to implementing Q methodology and suggest circumstances in which it can help facilitate Extension outreach and education.
|Original language||English (US)|
|Article number||# 2IAW4|
|Journal||Journal of Extension|
|State||Published - Apr 1 2018|
ASJC Scopus subject areas