Q Methodology: A method for understanding complex viewpoints in communities served by extension

Research output: Contribution to journalArticle

Abstract

This article introduces Q methodology, an idea-sorting activity that can help Extension improve outreach and education on new and contentious issues. Q methodology is a helpful tool when Extension professionals are confronted with controversial or complex resource management challenges. Through the analysis of a simple cardsorting exercise, researchers can determine quantitatively and qualitatively how different issues combine to result in (a) an individual's viewpoint on an issue and (b) groupings of different viewpoints within a community. We describe the basic approach to implementing Q methodology and suggest circumstances in which it can help facilitate Extension outreach and education.

Original languageEnglish (US)
Article number# 2IAW4
JournalJournal of Extension
Volume56
Issue number2
StatePublished - Apr 1 2018

Fingerprint

methodology
community
grouping
education
management
resources

ASJC Scopus subject areas

  • Education

Cite this

Q Methodology : A method for understanding complex viewpoints in communities served by extension. / Lien, Aaron M.; Ruyle, George B; López-Hoffman, Laura.

In: Journal of Extension, Vol. 56, No. 2, # 2IAW4, 01.04.2018.

Research output: Contribution to journalArticle

@article{d30f2d7c4bc446b7a3074746813d9ebe,
title = "Q Methodology: A method for understanding complex viewpoints in communities served by extension",
abstract = "This article introduces Q methodology, an idea-sorting activity that can help Extension improve outreach and education on new and contentious issues. Q methodology is a helpful tool when Extension professionals are confronted with controversial or complex resource management challenges. Through the analysis of a simple cardsorting exercise, researchers can determine quantitatively and qualitatively how different issues combine to result in (a) an individual's viewpoint on an issue and (b) groupings of different viewpoints within a community. We describe the basic approach to implementing Q methodology and suggest circumstances in which it can help facilitate Extension outreach and education.",
author = "Lien, {Aaron M.} and Ruyle, {George B} and Laura L{\'o}pez-Hoffman",
year = "2018",
month = "4",
day = "1",
language = "English (US)",
volume = "56",
journal = "Journal of Extension",
issn = "1077-5315",
publisher = "Extension Journal, Inc.",
number = "2",

}

TY - JOUR

T1 - Q Methodology

T2 - A method for understanding complex viewpoints in communities served by extension

AU - Lien, Aaron M.

AU - Ruyle, George B

AU - López-Hoffman, Laura

PY - 2018/4/1

Y1 - 2018/4/1

N2 - This article introduces Q methodology, an idea-sorting activity that can help Extension improve outreach and education on new and contentious issues. Q methodology is a helpful tool when Extension professionals are confronted with controversial or complex resource management challenges. Through the analysis of a simple cardsorting exercise, researchers can determine quantitatively and qualitatively how different issues combine to result in (a) an individual's viewpoint on an issue and (b) groupings of different viewpoints within a community. We describe the basic approach to implementing Q methodology and suggest circumstances in which it can help facilitate Extension outreach and education.

AB - This article introduces Q methodology, an idea-sorting activity that can help Extension improve outreach and education on new and contentious issues. Q methodology is a helpful tool when Extension professionals are confronted with controversial or complex resource management challenges. Through the analysis of a simple cardsorting exercise, researchers can determine quantitatively and qualitatively how different issues combine to result in (a) an individual's viewpoint on an issue and (b) groupings of different viewpoints within a community. We describe the basic approach to implementing Q methodology and suggest circumstances in which it can help facilitate Extension outreach and education.

UR - http://www.scopus.com/inward/record.url?scp=85047017133&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85047017133&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85047017133

VL - 56

JO - Journal of Extension

JF - Journal of Extension

SN - 1077-5315

IS - 2

M1 - # 2IAW4

ER -