Quality and Quantity Goals in a Complex Decision Task: Strategies and Outcomes

Stephen W. Gilliland, Ronald S. Landis

Research output: Contribution to journalArticlepeer-review

52 Scopus citations


Issues related to quality goals, quantity goals, and strategy development were examined in a complex decision task. 160 undergraduates used a computer program to select stocks for investments. Manipulated variables included task difficulty, quantity-goal difficulty, and quality-goal difficulty. Differences among participants' information-search strategies were identified and analyzed. A quantity-goal effect on performance quantity, a 3-way interaction on performance quality, and a number of effects for search-strategy variables were found. Implications and future research directions are presented and discussed.

Original languageEnglish (US)
Pages (from-to)672-681
Number of pages10
JournalJournal of Applied Psychology
Issue number5
StatePublished - Oct 1992
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology


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