Rethinking the roles of marketing and operations: A service-ecosystems view

Stephen L. Vargo, Robert F Lusch, Melissa Archpru Akaka

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Pages467-488
Number of pages22
ISBN (Print)9780857938855, 9780857938848
DOIs
StatePublished - Feb 28 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Vargo, S. L., Lusch, R. F., & Akaka, M. A. (2014). Rethinking the roles of marketing and operations: A service-ecosystems view. In Handbook of Service Marketing Research (pp. 467-488). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938855.00032