Rethinking the roles of marketing and operations: A service-ecosystems view

Stephen L. Vargo, Robert F Lusch, Melissa Archpru Akaka

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Pages467-488
Number of pages22
ISBN (Print)9780857938855, 9780857938848
DOIs
StatePublished - Feb 28 2014

Fingerprint

Ecosystem services
Marketing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Vargo, S. L., Lusch, R. F., & Akaka, M. A. (2014). Rethinking the roles of marketing and operations: A service-ecosystems view. In Handbook of Service Marketing Research (pp. 467-488). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938855.00032

Rethinking the roles of marketing and operations : A service-ecosystems view. / Vargo, Stephen L.; Lusch, Robert F; Akaka, Melissa Archpru.

Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., 2014. p. 467-488.

Research output: Chapter in Book/Report/Conference proceedingChapter

Vargo, SL, Lusch, RF & Akaka, MA 2014, Rethinking the roles of marketing and operations: A service-ecosystems view. in Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., pp. 467-488. https://doi.org/10.4337/9780857938855.00032
Vargo SL, Lusch RF, Akaka MA. Rethinking the roles of marketing and operations: A service-ecosystems view. In Handbook of Service Marketing Research. Edward Elgar Publishing Ltd. 2014. p. 467-488 https://doi.org/10.4337/9780857938855.00032
Vargo, Stephen L. ; Lusch, Robert F ; Akaka, Melissa Archpru. / Rethinking the roles of marketing and operations : A service-ecosystems view. Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., 2014. pp. 467-488
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